Within the ever-evolving field of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a widely respected PR expert who helps businesses build authority, achieve top search visibility, and secure coverage on 900+ media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success has read more been far from traditional. Holding degrees from schools such as Michigan Ross, he launched his professional life in retail operations — managing national retail locations, leading multiple store locations, and eventually overseeing operations at two national retail companies.
However, Rohde always had the drive to build something of his own. Alongside business partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that one too. In the midst of all this that he found his true calling in digital marketing.
What The News Guy Brings to the Table
Today, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services built to drive real results for businesses.
His core offering is press release distribution, publishing content across prominent news platforms including AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde offers expert guest posts on prestigious platforms, SEO and local SEO optimization, strategic link building, and PPC campaign management.
Where PR Meets AI
What truly sets Rohde apart is his pioneering approach to AI search visibility. He views press releases as a form of influence over AI systems — enabling businesses to influence what AI tools including Google AI Overviews, ChatGPT, and Perplexity say about a given brand. This innovative strategy offers brands a competitive edge in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's influence extends well beyond just his marketing services. He produces a pair of podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing small business stories and insights.
As a sought-after speaker, Rohde has shared his expertise at industry conferences around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde carries IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
The Bottom Line
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For businesses looking to strengthen their digital presence, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.